With a stay at Cher Resort in Cha-am, you'll be within a 15-minute drive of Cha-am Beach and Cha-Am Beach South. This beach hotel is 11.4 mi (18.3 km) from Hua Hin Beach and 11.1 mi (17.9 km) from Hua Hin Night Market.

Make yourself at home in one of the 36 individually decorated guestrooms, featuring minibars and DVD players. LCD televisions with satellite programming provide entertainment, while complimentary wireless internet access keeps you connected. Private bathrooms with separate bathtubs and showers feature rainfall showerheads and complimentary toiletries. Conveniences include phones, as well as safes and desks.

Relax on the private beach or enjoy other recreational amenities such as an outdoor pool and an indoor pool. This Art Deco hotel also features complimentary wireless internet access, free babysitting, and a banquet hall. Getting to nearby attractions is a breeze with the area shuttle (surcharge).

Grab a bite at one of the hotel's 2 restaurants, or stay in and take advantage of the 24-hour room service. Relax with a refreshing drink from the poolside bar or one of the 2 bars/lounges. English breakfasts are available daily from 7 AM to 10:30 AM for a fee.

Featured amenities include a business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Guests may use a roundtrip airport shuttle for a surcharge, and free self parking is available onsite.

• Extra-person charges may apply and vary depending on property policy
• Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
• Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
• This property accepts credit cards
• This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
• Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

Front desk staff will greet guests on arrival at the property. This is a certified Thailand SHA Plus property. Thailand SHA Plus is a health and safety certification (an additional level to the SHA standard), for properties that are open to vaccinated travelers and have at least 70% of staff vaccinated, issued by the Amazing Thailand Safety and Health Administration.

• Contactless check-in and contactless check-out are available.
• This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

• Fee for English breakfast: approximately THB 412 per person
• Airport shuttle fee: THB 4000 per vehicle (roundtrip)
• Rollaway bed fee: THB 1200.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.